In recent years, it has become the norm for Yunnan ancient tree tea to be continuously pursued by consumers. Under the influence of consumer preferences, resource scarcity, capital entry and other factors, ancient tree tea has become a hot spot for Pu'er tea. In 2020, will ancient tree tea continue to be "hot"?

Why is ancient tree tea “hot”?

Things are rare and valuable, which is one of the reasons for the popularity of ancient tree tea. Ancient tree tea is only distributed in the ancient six major tea mountains and the new six major tea mountains in Yunnan. The output is very rare and difficult to pick. Therefore, the price of ancient tree tea is higher than that of platform tea.

Nutritional and healthy, ancient tree tea is an environmentally friendly tea. Compared with high-yielding platform tea and small tree tea, it has more comprehensive nutrition and healthier tea trees, which meets the needs of modern people in pursuit of health and cultural taste.

Can be drank and stored. Ancient tree tea is called a "drinkable antique". It has a long-lasting fragrance. It is famous for its fragrance that becomes more and more fragrant with age, and its value becomes higher. It is a gift that brings health recognition and has good collection value.

Will ancient tree tea still be a hot spot in 2020?

Some people have begun to question that ancient tree tea will no longer be a hot spot this year. Part of the reason is because the authenticity of the ancient tree tea market is difficult to distinguish. The short-sighted behavior of some tea merchants has taken advantage of the fact that ancient tree tea has been sought after by consumers in recent years. When the keyword "ancient tree tea" has become a hot topic, they have produced a large number of "ancient tree tea" to confuse the public. To a certain extent, it has resulted in the consequences of substituting the inferior for the good. On the other hand, ancient tree tea is difficult to identify and there is information asymmetry, which has created a certain degree of identification barriers. These reasons make it difficult to distinguish the authenticity of ancient tree tea, and a trust crisis in ancient tree tea gradually breaks out.

On the other hand, in recent years, the market share of middle-aged and old-age tea has been gradually expanding. Compared with ancient tree tea, middle-aged and old-age tea is obviously stable and more sustainable. There is a steady supply of market supply, and the market will not fluctuate greatly. The price rises steadily with age, and the volatility is small. In addition, ganpu tea is still popular, which is squeezing the market space of ancient tree tea in Pu'er tea to a certain extent.

Some people believe that ancient tree tea has become a hot topic this year, and real ancient tree tea will never worry about lack of market.

Establishment of traceability system. Although the ancient tree tea market faced some chaos in the past two years, which caused a period of pain, many tea companies and tea merchants in the industry have clearly realized this, and have begun to use various technical means to trace the source of ancient tree tea, so that consumers can always grasp the data of each product, truly safe traceability, effectively protecting consumers' own interests, and ensuring the trust of the source.

Some tea companies have even implemented full transparency + full industry chain, establishing super IP in the Pu'er tea industry. The social trust established with personality currency has promoted the sales of products and effectively solved the trust crisis.

The trust crisis in ancient tree tea is gradually easing, so it will still be a hot spot in the Pu'er tea market.

The author believes that ancient tree tea has played a "leading role" in the Pu'er tea market. Although ancient tree tea has been questioned by some in recent years, people's demand for good tea is still strong. Therefore, the demand for genuine ancient tree tea will not subside, and the popularity will naturally not subside.

At the same time, ancient tree tea with reasonable prices will be enthusiastically sought after by consumers. Relying on core ancient tea tree resources, continuous innovation on this basis, and producing more cost-effective ancient tree tea that consumers love will be the development trend this year.

At the same time, with the continuous segmentation of the market, the ancient tree tea market will truly enter the era of personalization. Innovative new gameplay will attract many consumers to reinvest in the ancient tree tea market, bringing new vitality and new popularity to the ancient tree tea market.

Note: The article comes from Tea Viewer, please share it. If there is any copyright issue, please contact us to delete it

Previous：Will the price of ancient tree spring tea surge in 2020? Or will it fall?

Next：It’s another drought year in Yunnan, and the Pu’er spring tea production is destined to drop sharply