New trends in the Pu'er ripe tea market in 2019: High-quality ripe tea will eventually become the market leader
Pu'er raw tea has always played a leading role on the Pu'er tea stage due to its characteristic of "getting more fragrant with age". Nowadays, with the tea industry’s increasing awareness and acceptance of cooked tea, cooked tea has gradually become an important support for the Pu’er tea market.
1. The abnormal development of Pu'er raw tea and cooked tea
When talking about Pu'er tea in the past, "the older it gets, the more fragrant it becomes" and its collection value are unavoidable topics. This concept has contributed to the collection and investment trends of Pu'er tea, and because raw tea has a long aging time, it has created more market imagination.
On the contrary, the value of cooked tea is more based on the current taste. The concept of "hide raw tea and drink cooked tea" has always been deeply rooted in the hearts of the people. The emergence of cooked tea was originally intended to shorten the aging cycle of Pu'er tea and achieve the purpose of drinking it now.
In this context, cooked tea is destined to be left out. Compared with the market’s almost constant pursuit of raw tea, high-quality boutique cooked tea is rarely seen on the market; moreover, cooked tea is still labeled as “cheap” and “low-end” in the eyes of many tea lovers.

2. In 2019, cooked tea quietly emerged
Although most Pu'er tea collectors prefer raw tea, it is not difficult to find that cooked tea sells more in the market than raw tea.
This is because after ripe tea undergoes fermentation, the nature of the tea becomes milder, the taste i
Next:The Pu'er tea market driven by investment and consumption hides huge risks
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