The Pu'er tea market driven by investment and consumption hides huge risks
Pu'er tea consumption by the public is not a new topic. As early as around 2012, the topic of "Pu'er tea drinking and consumption" had already appeared and penetrated into corporate marketing activities and product development behaviors.

Public drink consumption is a pain point
Based on 2019, is "mass drinking and drinking" just a short-term business method to deal with new users, or does it need to penetrate into tea brand operations and do top-level design? Why are market opinions calling for an era of Pu’er tea drinking and consumption? Can mass drinking consumption help Pu'er tea brands to overtake them in a corner?
In the final analysis, public drinking and consumption of Pu'er tea is not only an industry consensus, but also a marketing hot spot and a consumption pain point.
Industry consensus: Increased production and increased inventory will promote the development trend from investment consumption driven to beverage consumption driven.
Pu'er tea production data released by the China Tea Circulation Association and Pu'er Tea Network show that from 2004 to 2017, excluding inventory, the cumulative production of Pu'er tea has exceeded 1.1 million tons.
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Viewing the Pu'er tea industry from a rational development perspective and returning Pu'er tea to the essence of a drink can better maintain the healthy development of the Pu'er tea
Next:New tea weakens, while middle-aged and older tea rebounds. Why is this happening?
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